Near-Field Communication (NFC)

Near-Field Communication (NFC) is a set of communication protocols for communication between two electronic devices over a distance of 4 cm or less. It is essentially a type of technology that allows the transfer of data using radio waves from one device to another when put close together.

NFC offers a low-speed connection with a simple setup that can be used to bootstrap more-capable wireless connections.

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NFC Technology

Customisable NFC solutions Available

Generic labels & customisable solutions available

Write & Store Data | Make Payment | Marketing Campaign | Inventory Control

There are 3 primary modes of NFC Labels:

1. Peer to Peer
Which allows access for one device to swap data with another device.

2. Read/ Write Mode
Enables one active device to receive information from a passive NFC device or tag.

3. Card Emulation
Allows a NFC-enabled device such as smartphones to be used as a contactless security device.

 

Usage of NFC Label

Benefits of NFC technology to the label and packaging industry.

Customer Data Collection – NFC technology is able to collect data that customers are able to allow brands to connect and interact with their customers and their behaviours.

Authenticity & Temper Proof Measures – Since NFC labels are encrypted devices, they are far more difficult to tamper and counterfeit when sealed to products.

Unique customer interaction– Because NFC labels are smartphone integrated, it allows for personalised messages or unique forms of interactions or instructional materials to the receiver.

Inventory Tracking – Make quick and accurate assessments about the distribution of your product by tracking product shipments and inventory.

Loyalty Programs & Incentives – With customer ID verification capabilities, NFC labels can make for better integration to loyalty programs, prize giveaways and customer incentives.

With one of the largest global pandemics in history still ongoing, it is critical now more than ever for every individual to take safety precautions – especially healthcare workers. With the demand for high quality Personal Protective Equipment (PPE) in hospitals and medical facilities higher than ever, hospitals all over the country are experiencing shortages. These shortages could leave critical care workers unprotected, which makes this the worst time to discover that incoming shipments of PPE have been seized after being identified as counterfeit.

On December 10th, over $600k worth of counterfeit N95 masks were seized in Texas, after officers in Customs and Border Protection (CBP) identified these masks as fake. This is one of countless similar stories since the start of COVID-19. Hospitals have a responsibility to properly protect their front-line workers, but finding high-quality, authentic PPE is becoming increasingly difficult because of worldwide shortages as well as visibly indistinguishable counterfeit products emerging daily.

Smartrac, one of the leading manufacturers of RFID and NFC tags, has released a solution specifically aimed toward authenticating COVID-19 testing kits and PPE in real-time.

Smartrac’s Circus Tamper Loop Pro NFC tag

Smartrac’s Circus Tamper Loop Pro NFC tag works together with Avery Dennison’s Digital Identity Platform to feed tag data to SUKU’s blockchain-based supply chain application, and all three together create the unique solution. The data from the NFC tag is used to confirm the authenticity of the tagged products via the mobile platform. If the NFC tag is broken (visibly or not) – resulting from someone tampering with the product or someone trying to reuse the tag – the tag’s data can be customized to display an opened message instead of a closed message.

Smartrac in Health Industry

On top of authenticating tagged products, the mobile application can also be used to provide healthcare officials visibility into where scarce products are being distributed because of the real-time data provided by Blockchain.

On top of authenticating tagged products, the mobile application can also be used to provide healthcare officials visibility into where scarce products are being distributed because of the real-time data provided by Blockchain.

PearlCBD Products
PearlCBD NFC tag

Each product’s glass bottle is tagged with an NFC tag that, upon being read by a customer’s smartphone, immediately launches a webpage confirming or denying product authentication from PearlCBD’s private cloud. After the product has been authenticated, the consumer can find out more about that specific product by clicking ‘Get lab test results’. There, information describing three specific tests and that unique product’s results can be viewed, which includes information like – each compound included, amount of each compound included, and total dilution.

Pharmaceutical Product Label

Next, on the same webpage, customers can access learning material about CBD via data and visual graphics, educating users about the differences in CBD and THC, and other CBD information. The digital experience also includes videos of frequently asked questions and additional content that is being updated regularly by PearlCBD.

CBD

By placing most of the information on a private cloud, PearlCBD ensures that counterfeiters find it nearly impossible to replicate their NFC tagged product, all while providing consumers with a top-of-the-line customer experience. NFC product authentication builds customer loyalty, trust, and gives the power back to the customer by allowing each person to authenticate the product themselves upon purchase.

eBay, one of the oldest and largest global ecommerce leaders, connects millions of buyers and sellers across the world. Over the years, eBay has faced a fair share of fraudulent product sales on their site that have slowly hurt the brand, especially due to the lack of available authentication measures between buyers and sellers. Because the counterfeit market has grown in size and capabilities, now replicas can visually look nearly indistinguishable from the real thing – causing major problems for the selling platform.

eBay Sneakers

One of eBay’s most popular markets prone to fake and counterfeit items is the sneaker or tennis shoe market. In order to prevent the sale of even the most well-made fakes, eBay has started shipping select sneakers to a 3rd party authenticator, Sneaker Con, for authentication.

Once the purchase has been made by the buyer, the shoes are shipped by the seller to an authentication center to be inspected by Sneaker Con. If the sneakers are indeed authenticated by the multi-point inspection, they are tagged with a customized NFC tag – the ‘eBay Authenticity Guarantee tag’. Once the shoes are tagged, the information about the specific pair of sneakers is digitally uploaded including the full inspection report details. After the information is uploaded, the NFC tag is activated with eBay’s digital stamp of authenticity.

eBay NFC Authentication tag

Once the sneakers are authenticated, the eBay seller is paid and the shoes are shipped to the buyer with the new NFC authentication tag. The buyer can easily tap their NFC-enabled smart device to the tag to read all the available information about that specific pair of sneakers and eBay’s authentication guarantee.

Air Jordan Sneakers

This new authentication feature for sneakers went live in October/November of 2020. Once this new program is working well with brand new Air Jordan’s and Yeezys, priced at $200 or more, eBay will begin expanding the verification process to other high-end brands like Nike and adidas sneakers over $100, new or used.

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